Lexicon integrates culture, diversity and design thinking to help businesses safely and impactfully activate diversity campaigns. Our emergent process helps discover the problem of bias, translate the best way to communicate to desired communities/networks, connect with communities to test ideas and build relationships and activate a strategy for long term impact.
Build broader brand acceptance
Expanded customer base
Attract and retain diverse talent
Is a cultural training program that will help your company understand bias and common pitfalls when attempting to reach diverse communities.
Defines the types of bias and the a common symptoms of bias
Builds Understanding of the process required to move beyond diversity and inclusion to belonging.
Identifies potential cultural shifts needed for long term impact
Brands need the ability to bridge cultural differences through the use of appropriate language and symbols. Conversations helps you
Identify relevant symbols, language and hot button issues to create impactful messaging.
Listen to communities and learn the history of their culture in order to develop messages that resonate.
Use appropriate language and symbols and translate cultural differences
Building new networks is the key to connecting
with communities of color.
Learn how to help your company understand bias and common pitfalls when attempting to reach diverse communities.
Build and identify new networks to connect with diverse communities.
Identify potential cultural shifts needed for long term impact