Lexicon® is a new language that helps corporations reveal and eliminate the unconscious bias hidden in your mission and vision that prevents you from communicating effectively with the audiences you want to engage. It provides a new vocabulary for companies enabling them to connect with hard to reach communities and to activate a measurable culture building strategy.
Our emergent process helps discover the problems caused by unconscious bias and identify the best way to communicate to [the] desired communities and networks, connect with communities to test ideas, build relationships, and activate a strategy for long term impact. Lexicon® will:
Build broader brand acceptance
Expanded customer base
Attract and retain diverse talent
Lexicon is an emergent process to ensure strategies are authentic and lead to measurable long term impact.
This cultural assessment and training program helps understand bias and assess the current culture's openness to inclusion.
Defines the types of bias and the a common symptoms of bias.
Builds understanding of the process required to move beyond diversity and inclusion to belonging.
Identifies potential cultural shifts needed for long term impact.
Brands need the ability to bridge cultural differences through the use of appropriate language and symbols. Conversations helps you:
Identify relevant symbols, language and hot button issues to create impactful messaging.
Listen to communities and learn the history of their culture in order to develop messages that resonate.
Use appropriate language and symbols and translate cultural differences
Expanding networks is the key to connecting
with new consumers and potential employees .
Help your company understand bias and common pitfalls when attempting to reach diverse communities.
Build and identify new networks to connect with diverse communities.
Identify potential cultural shifts needed for long term impact.