DIVERSE HIRING New America is here and it’s a diverse workforce ready to work. However finding the right networks to recruit talent can make hiring or scaling with diversity in mind very difficult. Millions of dollars are spent annually on implementing new recruitment strategies with varied results because tactics do not create networks. The Urban Labs offers a unique approach, which combines guidance on growth initiatives, community outreach tools and access to pre-existing networks, helping companies find appropriate candidates from a diverse talent pool.
TALENT RETENTION There is no question that jobs and employees have changed. Millennials, our most diverse workforce, have a very different approach to employment and careers. Finding ways to create an attractive culture is key for sourcing and retaining new talent. The Urban Labs experience is designed to first understand and then shape workplace culture with an authenticity that creates true communities - binding brands, employers and employees.
EMPLOYEE ENGAGEMENT Team, belonging and growth are all ways employee engagement efforts can help build a strong culture and even stronger profits. Finding ways to connect employees who are respectful and inclusive to all is critical to success. The Urban Labs provides analysis of current employee engagement efforts and builds new models leveraging the nuance of diversity and bias. This results in the deepening of connections and the creation of more authentic conversations among employees.
REACHING NEW MARKETS Customer acquisition can be expensive. Developing authentic ways to find and reach new tastemakers from previously un-reached subcultures can be fraught with risk. We are tenured experts with a proven track record of finding, vetting and activating new consumer groups. We create inroads into new markets in nuanced and honest ways.
EVENT PRODUCTION One-off events can be a drain on resources and have minimal impact, especially when trying to reach diverse audiences. The Urban Labs approach is to create a series of moments with ROI measured in social impact. This local/global approach focuses on using community resources to create universal narratives.
COMMUNITY RELATIONS & CORPORATE RESPONSIBILITY It’s politically important for companies to be good neighbors and interface with the communities they are based in and that they serve. However, navigating local politics, sensitively responding to community issues and developing meaningful relationships with those communities’ leaders can be daunting. The Urban Labs help navigate these complex waters to ensure common mistakes are avoided and authenticity prevails.
CONTENT CREATION We have all seen how well meaning content can lead to tone deaf communications. Identifying the potential gap between intention and impact and authentically connecting with audiences can increase sales and avoid potential embarrassment and PR disasters. The Urban Labs creates culturally relevant content via a large, fully vetted network of diverse creators from graphic designers to video production teams to integrated marketing experts.
MARKET RESEARCH Entering or understanding a new market can be daunting. Data collected is only as good as the people collecting it and can be rendered valueless if not done properly. The Urban Labs assists companies in researching new markets and better understand new customers. Our polling and research team draws on more than 30 years of experience focused on reaching diverse groups including LGBT, the disabled and people of color.